Search Engine Optimization: The New Snake Oil?
“Surely nobody would be a charlatan, who could afford to be sincere.”
Ralph Waldo Emerson
How many times (a day) do you get spam e-mail from firms or individuals claiming that they can move your poorly performing site to the top of the search engines?
Can they rank you high on the search engines for the key phrases and words people use to search for you? The answer is “probably,” if they know how to do it. Can your ranking be improved simply and inexpensively? The answer is “yes.” Will they get you to the top of Google simply and inexpensively? The answer is “probably not,” because it’s not in their best interest to do it that way.
The search engine optimization spam promo is the new snake oil salesman pitch of the 21st century, but it sounds like it came right out of the old Wild West. “It’s magic! It’s a proprietary, guarded formula! And only I know how to do it! Step right up!” They will tell you that they have the secrets. They will try to put you on a monthly payment program to “keep” you high on the search engines, if they manage to get you there at all. Oh, and no promises unless you are willing to spend loads of money.
Every time I write on the subject of search engine optimization I get people who will argue with me about what it takes, so let me demonstrate something that can’t be argued. Go to Google and type in “healthcare ghostwriter” or “healthcare management ghostwriter” or “healthcare management ghostwriting.” Go ahead. Do it. I’ll wait…
…Nice, huh? My little one-man ghostwriting business, Winning Words, is in the first few search returns on page 1 of the non-paid Google results for all three of those search terms, which are my most valued key phrases for the work I do. I am also a California scenic photographer, in case you didn’t know. Go to Google and type in “western scenic photos.” You will also find my 1000 Words Photos site on page 1 of the search returns.
Considering that about 60 to 70 percent of published healthcare articles are written by ghostwriters, how much competition do you think I have for those top spots on Google? How many photographers do you think are out there trying to sell western scenic photos? A lot, I can tell you.
I did not spend a single penny to get to those positions on Google. It just took a little time and know-how.
I am just one lone, sole proprietor. And I didn’t didn’t sign up for any program to get myself to the top of the search engines. I just used words. That is why search engine optimization is one of the services I provide. About 95 percent of success in getting to the top of the search engines is about the words you use in the background code of your web pages and in the supporting text that people see in the visible content on your pages. That’s it. There are other things you can do, of course, and those are the things you get the big money pitches for, but your words are the most effective and important tools.
It’s not voodoo. It doesn’t take tiered pricing plans or expensive monthly installments. It does take a little tweaking at first for a few months and some monitoring every great once in a while, but on average, it’s just a few days of good, honest work and collaboration, using winning words.
Contact me if you would like honest help getting your site noticed for a low flat fee.
Management Ghostwriter, Writing Coach and Editorial Manager
Lee Reeder has been performing search engine optimization services for a diverse range of clients since 1997. Getting to the top of the search engines and improving your ranking on google and other major engines need not be expensive or complicated.